Pinterest is a powerful tool for social promotions. Yet as of October 2012, 71% of businesses were not on the social network. Pinterest users spend more money, more often on more items than any other of the top 5 social platforms.
How women (70% of all Pinterest accounts) use Pinterest for holiday shopping:
60% to find gift ideas
26% to create a wishlist to share
23% top in photos of gifts bought or made for others
36% to do research on gifts for others that are already in consideration