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Pinterest is a powerful tool for social promotions. Yet as of October 2012, 71% of businesses were not on the social network. Pinterest users spend more money, more often on more items than any other of the top 5 social platforms.

How women (70% of all Pinterest accounts) use Pinterest for holiday shopping:
60% to find gift ideas
26% to create a wishlist to share
23% top in photos of gifts bought or made for others
36% to do research on gifts for others that are already in consideration

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"71% of small businesses NEVER use Pinterest? Imagine the potential, as it’s likely your competition simply hasn’t caught on yet.
Conversion rates for Pinterest traffic are 50% higher than converstion rates from other traffic
Pinterest is the top converting social media site for “Top of the Funnel” advertising
Pinterest users spent about 2.1 billion minutes on the site in 2012, with women making up 70% of its web audience.
Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
Pinterest pins which include prices receive 36% more likes than those which do not.
Pinterest generates 4 times more revenue as Twitter and 27% more revenue per click than Facebook.
47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
Since May 2012, Pinterest traffic has more than doubled in size.
Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.
Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.
Over 20% of Facebook users are on Pinterest daily.
How do women use Pinterest for Holiday Shopping Ideas:
60% To get Gift Ideas
26% To create a list of gifts I want to share with those who are buying gifts for me
23% Top in photos of gifts I’ve bought/made for others
36% TO do research on gifts I’m already considering buying for others"