“We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. “We’re looking at a bunch of new stuff.”
The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously.
… Klout also now takes into account more of your real-world influence, and takes into account how important you are at your company -– the CEO will earn more Klout than the mail guy –- and if you’re important enough to have your own Wikipedia page.
“We had to figure out how to balance the real-world influence with the online influence,” says Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”
— Your Klout Score Just Changed. Here’s Why
Klout is a “score” given to your (or your brand’s) online influence that is between 1 and 100. As Klout says, “We measure your influence based on your ability to drive action in social networks.” They calculate your score based on mentions, comments, retweets, “likes”, etc. across all of the connected networks to give you a comprehensive, compiled score across all of your networks.
Until November of 2011, Klout
only measured influence on Twitter. But since then, Klout
now measures influence on the following networks (if applicable): Twitter, Facebook (and pages), Google+, LinkedIn, Foursquare (and pages), YouTube, Instagram, Tumblr, Blogger, Wordpress, last.fm
, and Flickr. That’s quite a mouthful, huh?
Many of you asked me what the “average” score is. As I probably responded, I don’t believe you can measure your brand against others so much as measuring your brand against its own progress. But, since you asked, please see this interesting fact from Klout below. For those of you whose scores have only recently been monitored, take heart, your brand’s score is a rolling calculation using your activity from the last 90 days.
So, now you know. I’ll be measuring each and every one of your brands’ Klout scores … so let the games begin! (You can find your updated Klout score on your status reports sent for each of our calls.)
"Yesterday, Ash Rust posted on the Klout Corporate Blog: “Today we’re releasing a new scoring model with insights to help you understand changes in your influence. This project represents the biggest step forward in accuracy, transparency and our technology in Klout’s history. Joe shared the full vision behind these changes in his post last week."
#Kloutapocalypse: You’re Not That Influential, Deal With It. | Social Media Today
It was a major blow to someone who reports my client’s KLOUT to them, but I see that it may be an overall improvement.