“We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. “We’re looking at a bunch of new stuff.”
The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously.
… Klout also now takes into account more of your real-world influence, and takes into account how important you are at your company -– the CEO will earn more Klout than the mail guy –- and if you’re important enough to have your own Wikipedia page.
“We had to figure out how to balance the real-world influence with the online influence,” says Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”
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2.10.12 - Klout
Klout is a “score” given to your (or your brand’s) online influence that is between 1 and 100. As Klout says, “We measure your influence based on your ability to drive action in social networks.” They calculate your score based on mentions, comments, retweets, “likes”, etc. across all of the connected networks to give you a comprehensive, compiled score across all of your networks.
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#Kloutapocalypse: You’re Not That Influential, Deal With It. | Social Media Today
It was a major blow to someone who reports my client’s KLOUT to them, but I see that it may be an overall improvement.
