Earlier this month, Facebook unveiled the biggest change to Newsfeed since the feature launched almost seven years ago. Three major updates were highlighted: more feeds and control, larger photos, and mobile consistency. The changes are being rolled-out gradually, so you may already be experiencing the differences. I’ve outlined the biggest changes below.
- More Feeds and Control
Users will have the option of choosing between different content-specific feeds. There’s a Pages-only feed, called “Following” that will show all the updates from the Pages they like. This could help or hurt business pages, depending on how often a user frequents this feed. On the bright side, people can now see ALL of your content if they visit this feed. Before, people who liked your Page would only see the best of your updates due to the way Facebook filters the default Newsfeed.
- Larger Photos
During the announcement, CEO Mark Zuckerberg shared how almost 50% of the Newsfeed content is composed of photos and visual content. Photos will become bigger, which is no surprise, but so will ads that are featured inside the Newsfeed.
- Mobile Consistency
With an estimated 195 million people using Facebook on the iPhone and iPad alone, it’s no surprise that the design changes are “mobile-inspired”. The design will be consistent across all devices – web, tablet, or smartphone. So, no matter what device you’re using, the experience will be the same.
- What This Means For Businesses
Users have more choice now. If they want to see content from you, it’s easier for them. If they don’t, they won’t. While you may not like the sound of that, the update should get people browsing longer and improve the Facebook experience overall. That means there’ll be more chances to market to users each day, and for years to come.
WANT TO KNOW MORE? To get a better idea of why these changes were made, and what to expect, watch this short video from Facebook.
- According to a study by SocialCode, the best time to post on Facebook is after 7pm EST on Wednesday, Thursday and Friday.
- Ask questions. Find out more about your fans
- Post photos. It is the most popular type of post
- Use quotes from books you love
- Change the cover photo regularly. It’s more fun and keeps people engaged
- Graphics from Pinterest (just make sure you give credit to the creator)
- Post short “thoughts” or “comments” - Posts that are 5 -10 words perform best
- "Fill in the blank" gets lots of engagement.
(Source: The Huffington Post)
39% to show my support of the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
13% for education about company topics
13% to interact"