10.13.12 - Twitter Ads

If you’re a tweeter, you may have noticed that there are now surreptitious ads showing up on Twitter.  Since it’s a new offering to the public from Twitter, I thought I’d take the time to tell you the high points and merits of the different ad options

Twitter now has two ways to get your content or presence in front of potential customers, promoted accounts and promoted tweets.  I’ve outlined the differences below and given you screen shots to understand how each is displayed.

-        Both features can target by location (country, state, and/or region)

-        Promoted Account – shows your account in the “Who to follow” list on the right side of the Tweets stream

• You only pay for the followers you gain from the ad
• You set the price you’ll pay for new followers (between $0.01 and $2.50)
• You can limit the amount you spend per day

-        Promoted Tweet – shows your tweet in users’ feeds

• Twitter can choose your most engaging tweet to display, you can write a new tweet, or you can manually select one from your feed
• You only pay for the click you get from the ad
• You set the price you’ll pay for each click (between $0.01 and $1.50)
• You can limit the amount you spend per day