I came across an informative article from eMarketer, which states that Twitter followers are more likely to induce advocacy and make future purchases than those on Facebook. According to eMarketer’s data, 37% of the respondents interviewed were more likely to purchase from a brand after following them on Twitter as opposed to only 17% of those that “like” a brand on Facebook.
Since Twitter is a platform that attracts an audience that is receptive to marketing messages much more than Facebook, we aren’t surprised by the results above. A coworker found a great quote about this that goes something like this: “Facebook is for the people you know, while Twitter is for those you want to know.” Many of those that find value in Twitter see that value in its function as a news platform. In fact, 44% of adult internet users aged 18-29 and 45% aged 30-49 are getting their news online.
Twitter must be a part of your social media strategy. Social media is a quality versus quantity play and nowhere is it more apparent for brands than on Twitter. That said, we’ll keep tweeting and capturing your audience’s attention on your behalf; may the tweets be with you!