"And the reasons why consumers engage with posts like this may be changing. Performics found only 45% of US social network users said that insider knowledge or special deals was a reason to “like” a company, brand or product. A larger percentage, 59%, said they followed companies simply because they shopped at their stores or purchased their products."
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Deals and Discounts Dethroned as Reasons to Follow Brands - eMarketer
Mind blown.
