Today I wanted to update you on a change that Facebook made this week for personal accounts that many users seem to be talking about. Previously, when you visited the Events tab on Facebook (in the upper left hand side of your newsfeed), you may remember that all of your upcoming events were in chronological order, but not grouped by date, or arranged thoughtfully.
Now, when you visited the events tab, you will see that there is now a calendar on the left and a list of upcoming events on the right (show below on the left). Even better? You have the option of changing to “Calendar” view, which organizes your events on a calendar layout. Also, the clever feature highlights friends’ birthday by placing their profile picture on the date of their birthday (shown below on the right).
Overall, the look and feel of this new section seems much more organized and easier to see upcoming events. Also, at the top of your events page you can export your friends’ birthdays or upcoming events into Apple iCal, Microsoft Outlook and Google Calendar. You’ll never miss a birthday again!
While this new feature is mostly for personal use, it can help your brand page’s events be seen by more of your fans. Facebook will recommend events to your fans that you are hosting, making it easier to spread the word about your upcoming events.
It is always shocking to me how the social networks we use day-in and day-out have such an unexpected user profile. I recently ran across updated demographics for the front-running social media networks curated by onlineMBA.com (of all places). I wanted to share some of the most shocking items from the infographic below with you.
66+% of adult online users are connected to one or more social media platform.
There are now more than 845M active Facebook users. The average time spent on Facebook per visit is longer than 23 minutes.
More than 80% of Facebook and Twitter users graduated from high school.
13% of online individuals use Twitter. The highest concentration of Pinterest users is around Mississippi, and Kentucky.
18% of Pinterest users are male (that many?!). The top audience interests on Digg are SEO and marketing.
Take a gander at the full infographic for more statistics and demographic information.
I’d like to take a minute today to update you on one of the newest (and now, most popular) social media sites, Pinterest. My previous email concerning Pinterest provided the demographics of the newly-popular site, but now the continued and shockingly high rate of new users makes it a hot topic once again.
Accordingly to a report from Experian, “Pinterest is now the third largest social network. It’s ahead of both Linkedin and Google+.” This new revelation is shocking seeing as it was only launched in 2010. Pinterest reached 10 million+ users in early 2012, making it the fastest-growing independent site in history.
The use of Pinterest by large brands has become more prevalent and includes major brands like West Elm, Lowe’s, Whole Foods, Gap, and Nordstrom. The large brands are flocking to the image-driven site because it’s a more shopper-friendly network (meaning users are more likely to pay attention to brands who are trying to sell to them than when on other networks).
If you want to learn a little bit more about Pinterest, The Dealey Group will be hosting an ICSC Webinar this Wednesday, July 25, at 2pm ET. You can sign up here to participate. We’ll discuss the positives and negatives of the popular site and examine its effectiveness for shopping centers.