6.29.12 - The Importance of Promotions
Today I’m writing on the importance of implementing periodic promotions on your Facebook page. An important statistic we’ve found is that fans follow your brand for various reasons, but the leading reason is to get specific offers or deals. As you can see in the infographic below, almost 37% of users follow a brand on Facebook and 43% follow brands on Twitter specifically for deals and offers....
Does Social Media Marketing Really Work?... →
6.22.12 - Editing Comments (Facebook)
I feel as though each time I write you, there is something new that Facebook has done to improve the functionality of Facebook. We’ve all been there: we write what we think is the perfect response to a fan or a friend … only to realize when we go back to re-read it an hour later that we said “bold” instead of “told” or “lost” instead of “post”. It’s embarrassing, and until now, if you didn’t...
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Warm Spam Blank Requests Twitter + LinkedIn = Litter Drive-by Group Articles Endorsing Strangers
6.8.12 - #allnew4sq
Yesterday Foursquare released the #allnew4sq. If you’re a Foursquare user, this will surely be good news to you! After three years of observation, programming, and changes, it seems Foursquare discovered what its users want in a location-based social network and gave it to them. (It remains to be seen if Facebook Places will still has an advantage over Foursquare with these changes.) The new...
6.2.12 - Schedule Facebook Posts
Facebook has another new feature that may benefit some of you who supplement our posts with your own. Previously, you could only schedule future posts for Facebook through third-party applications such as Hootsuite or Tweetdeck. Even using a third-party application, there were limitations on the content that could be scheduled (i.e. picture posts cannot be scheduled). Facebook’s new...