Today I’m writing on the importance of implementing periodic promotions on your Facebook page. An important statistic we’ve found is that fans follow your brand for various reasons, but the leading reason is to get specific offers or deals. As you can see in the infographic below, almost 37% of users follow a brand on Facebook and 43% follow brands on Twitter specifically for deals and offers. Does that statistic surprise you?
We aren’t telling you to go out and give things away on your page constantly, quite the opposite. The Dealey Group recommends one promotion per quarter as to keep fans from getting burnt out on constant offers and/or promotions.
TDG offers quarterly corporate-wide promotions for all its Madison Marquette clients for a reduced fee. Take advantage of the next promotion we suggest and see for yourself how your fans react. Past promotions have seen great success, many increasing their fan bases up to 14% with one single promotion, and all increasing fan engagement. Numbers aside, fans appreciate being rewarded for being loyal to a brand on social sites, and rewarding them with deals and offers is a great way to do so.
If you’d like more information on future corporate-wide promotions, Lindsey and I would be glad to speak with you about them.