“Today, we’re rolling out Google Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google . Google Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google —creating one simple experience across Google.”—Local—now with a dash of Zagat and a sprinkle of Google | Official Google Blog
As you probably heard (and who hasn’t), Facebook went public this past Friday, May 18. In the past two weeks, Mark Zuckerberg turned 28, made Facebook public, got married, and got sued … he’s been busy.
With the new public status of the social media site, Mark is no doubt looking for ways to further monetize the behemoth network. One solution he appears to have come up with is promoted posts. Promoted posts allow page owners to pay to have individual status updates visible to more fans in their newsfeeds.
Without paying to promote a post, a page can hope to reach anywhere from 10-35% of its fans with each post (Facebook uses an algorithm called Edgerank to determine which fans see which posts). With purchasing views, you can assure that a certain number of fans will see your update. The most attractive part of this offering is that you can ensure users who you know are interested in your content are seeing your post.
If you have an important post (e.g. a new store opening or large event coming up), a promoted post may be the ideal way to spread the word.
We’re happy to work with your center to create promoted posts. Just ask me on your next call!
Days after it first began offering stock in a rocky initial public offering, Facebook has quietly begun testing a new look for user profiles, or “Timelines,” the company confirmed to TPM.
Here is a view of the new Timeline view Facebook has begun testing on selected user profiles.
The new look creates subtle but noticeable changes to the top of user profiles, chiefly moving the user’s name, home location, occupation, education, and other basic information into a layer of text atop the “cover photo,” the widescreen image that serves as the backdrop for a user’s profile. The text has been changed to white to stand out against the dark colors of a user’s cover photo.
The new view also adds a whole new tab on a user’s profile, the “Summary,” which when clicked, shows a list of the major “Life Events” of the user. The “Likes” section of a user’s profile has been changed to read “Favorites.” The new test also condenses current tabs, including the “Friends,” “Photos,” “Map,” and new “Favorites,” into a smaller space just below the cover photo, making for a more streamlined design.
Facebook declined to specify how many user profiles the new test would involve, as well as whether the new look would eventually be the standard for the website.
With Facebook’s transition to the Timeline format, many new features were made available to users including “pin” and “highlight” features for posts.
Highlighting a post (or starring it), allows you to place an additional emphasis on important stories by extending the post to both sides of the Timeline (as opposed to occupying only one side). Pinning posts allows a post to remain at the top of your page (in front of any other posts) for up to seven days. This gives you the opportunity to anchor the most important story to the top of your page, and can be a great tool to use throughout the course of a promotion/contest. Examples of both types of posts are below.
If your center is promoting a large event, important sale, or promotion, we can discuss the viability of highlighting or pinning the associate post to increase visibility.
It should be noted that only important information should be highlighted or pinned. Highlighting all posts could prove to be annoying to fans trying to get a quick glimpse of your page’s recent updates.
Those of you who were early adopters of social networking know that when Facebook first started, it was meant solely forsocial interaction and businesses weren’t considered to be a part of the network. As time went by, businesses began working themselves into the social setting. To set the marketing element of Facebook from the social side, Facebook developed what now know as Pages.
Foursquare has experienced a similar shift since its inception in 2009. Originally meant for individuals, brands slowly crept onto the scene. Brand pages were originally strictly open to larger companies as a test phase (the first brand page was Intel in 2010). In August 2011, brand pages become “self-serve” and were available to general users.
As opposed to businesses opening personal account, brand pages allow users to “Follow” your business, get tips, earn specials, and possibly even earn badges. Also, pages allow a banner at the top of your profile page, allowing for more familiar branding and an overall more aesthetically pleasing page (see below).
Some of my properties’ Foursquare accounts have already been closed and reopened as brand pages, but some have not. Over the next month, I will create and populate brand pages for all of my centers to engage and communicate with fans. If you have any questions, we can discuss further on your upcoming calls.