Klout is a “score” given to your (or your brand’s) online influence that is between 1 and 100. As Klout says, “We measure your influence based on your ability to drive action in social networks.” They calculate your score based on mentions, comments, retweets, “likes”, etc. across all of the connected networks to give you a comprehensive, compiled score across all of your networks.
Until November of 2011, Klout only measured influence on Twitter. But since then, Klout now measures influence on the following networks (if applicable): Twitter, Facebook (and pages), Google+, LinkedIn, Foursquare (and pages), YouTube, Instagram, Tumblr, Blogger, Wordpress, last.fm, and Flickr. That’s quite a mouthful, huh?
Many of you asked me what the “average” score is. As I probably responded, I don’t believe you can measure your brand against others so much as measuring your brand against its own progress. But, since you asked, please see this interesting fact from Klout below. For those of you whose scores have only recently been monitored, take heart, your brand’s score is a rolling calculation using your activity from the last 90 days.
So, now you know. I’ll be measuring each and every one of your brands’ Klout scores … so let the games begin! (You can find your updated Klout score on your status reports sent for each of our calls.)