Facebook may soon update its status from “private” to “public” in what will likely be the biggest tech IPO in history. Reports say the social network could file registration papers as soon as Wednesday, for an initial public offering this May.
If that $10 billion goal is met, it would give Facebook a value of between $75 billion and $100 billion.
I wanted to share a graphic one of my co-workers passed on to me last week. You’ll see in the graphic below Maslow’s Hierarchy of Needs. In 1943, Abraham Maslow, a psychology theorist, said that humans have five levels of needs (physiological, safety, belonging, esteem, and self-actualization) in his paper A Theory of Human Motivation.
While the physiological needs cannot be met by the simplicity of social networks (yet), Maslow holds that the subsequent needs can and are met through various social networks. As you see in the graphic:
LinkedIn can help us find employment (and therefore, safety)
Facebook can give us a feeling of belonging (through connections and “friendships”)
Twitter can help users gain (or in some cases, lose) respect from others and therefore, build his/her self-esteem
Blogging platforms give users the opportunity to display their work and realize their potential
I’m confident Maslow didn’t have in mind a social network where communication occurs in 140 characters or less when he created his hierarchy of needs. However, this proves that the world of social media is offering us more than we initially thought.
This email was just to share with you a bit of theoretical mumbo-jumbo about social networking. You can rest assured that TDG’s work on your social networks not only entertains, but satisfies your fans and followers innate needs.
There’s a new addiction plaguing the nation - no, not a new drug - it’s Pinterest (that’s “interest” with a “P”). Pinterest is a new social web platform that allows users to curate theme-based virtual vision boards. The platform is strongly image-driven.
Do you want to have a group of recipes you’d like to try in one place? Just create a “Yummy Recipes” board. Are you redecorating a room? Create a “New Study” board. As you can see in the image below, you can virtually “pin” things to each board and keep them in order and at your fingertips.
“Pinners” can either curate their own pins or “repin” from a friend or feed of general users (organized by theme). SincePinterest currently does not have privacy limitations, anyone can join Pinterest and any user can follow and be followed by any other user.
What does this mean for you? If you think your shopping center has the voice of a “tastemaker” in the community, we can create an account and begin to curate pins with pertinent boards.
Do you want to see if you’re “Pinteresting”? Just ask me and I’ll send you an invitation to join the site.
“49 percent of our respondents spend at least three hours a week on social-media sites. 59 percent use social media for both personal and professional reasons. 49 percent have more than 300 Facebook friends.”—
Now that your schedule has settled down after the holidays, we want to plant a seed in your mind for a potential tool to use on your page. You’ve surely noticed the line of pictures along the top of your center’s Facebook page, but did you notice that these pictures are recently posted pictures from the center’s newsfeed?
So, why not take advantage of this real estate?
As you can see in the screen shots below, we can utilize this stream of pictures for your center. This space offers an opportunity to customize your page to mirror your branding efforts on property. Or, think of any big, upcoming events your center is hosting or a new retailer coming in. Wouldn’t it be nice to give a little recognition to them that won’t float down the page as more posts populate?
The string of pictures populates randomly from your recently uploaded images (both pictures and wall posts), so with a bit of work on our end, we can keep your desired group of pictures at the top of your page. Since they are set in a random order, we can determine how to use the pictures so they don’t have to be in a certain order.
We gave you the seed, now let’s water it! We can brainstorm ways to utilize this stream of photos to make your page more intriguing to visitors over the next few weeks.